Founded in 1916, Dipple & Conway Opticians combines tradition and innovation to provide first-class customer service.

The family-owned business operates branches in Norwich, Swaffham and Diss, and are always on the lookout for new opportunities to expand further across the East Anglia region.

The challenge

“Before RotaCloud, our approach to rota scheduling was fairly ad hoc and tied up a huge proportion of management time and effort,” director Ben Conway told us.

“It was also far from infallible and often resulted in desperate last-minute rearranging. It was definitely time for a change of tack!”

The solution

“RotaCloud stood out from the rest of the multitude of rota management software as it had a clean, simple, fuss-free design that betrayed an extremely capable and foolproof system,” Ben told us.

“The successful running of a multi-practice opticians requires the expert management and deployment of staff members and roles — RotaCloud suits this purpose admirably and takes this particular headache out of management duties.”

Ben also praised RotaCloud’s ‘anytime, anywhere’ approach to shift management and picking up new rotas.

“Our staff no longer have to be in locations at the same time and the nightmare of tallying holiday allowance is over! RotaCloud gives us the confidence to glance at the upcoming weeks and trust that it’s correct and accurate.”