We’re hiring!

We're looking for a Senior Marketing Manager to build and run the marketing engine that drives customer acquisition, pipeline growth, and conversion.

In this role, you'll lead marketing delivery across all channels, turning brand strategy into high-performing campaigns that generate pipeline and acquire customers. You'll take full ownership of social, content, website, and CRM, ensuring everything runs efficiently, consistently, and with clear commercial impact.

This is a hands-on role for someone who's equally comfortable setting direction and getting things done. You'll build and optimise the systems and processes that make marketing scale, work closely with our Head of Brand, and be the driving force behind performance, conversion, and growth.

If you're a results-driven marketer who thrives in a fast-moving environment and wants real ownership, we'd love to hear from you.

What you’ll be doing:

• Drive Pipeline Growth

  • Plan and execute marketing campaigns that generate qualified pipeline and customer acquisition

  • Improve trial acquisition, conversion rates, and overall marketing effectiveness

  • Optimise channel mix and marketing investment to maximise return

  • Support sales pipeline generation through coordinated campaigns and initiatives

• Own Marketing Channel Performance

  • Develop and manage marketing activity across social, content, website, lifecycle marketing, and paid channels

  • Ensure marketing activity is delivered consistently and aligned to business priorities

  • Balance short-term performance objectives with long-term brand growth

• Lead Content & Social Execution

  • Own content planning and delivery across key channels

  • Manage content production cadence and social media execution

  • Ensure messaging remains consistent with brand positioning

  • Balance always-on content with campaign-driven activity

• Improve Website Performance & Conversion

  • Own website performance and optimisation

  • Improve conversion across key customer journeys

  • Manage testing, experimentation, and CRO initiatives

  • Ensure website experience aligns with customer needs and brand standards

• Build Marketing Operations

  • Establish systems, processes, and reporting that enable marketing to scale

  • Maintain CRM and marketing automation effectiveness

  • Create visibility through clear reporting and performance insights

  • Build a predictable and reliable marketing operating rhythm

• Lead and Develop the Team

  • Manage and support content and marketing team members

  • Set clear priorities, expectations, and accountability

  • Improve team performance and delivery quality over time

  • Create an environment focused on ownership, learning, and results

You’ll thrive in this role if you:

• Have strong organisational and executional capability

• Are able to balance strategic thinking with hands-on delivery

• Are commercially minded, focused on pipeline and performance outcomes

• Use data effectively without over-indexing on short-term signals

• Are someone who communicates clearly and coordinates across teams

• Can maintain focus and prioritisation under pressure

What we're looking for:

• 5+ years’ experience in B2B marketing, ideally in SaaS or SMB-focused businesses

• Proven experience managing multi-channel marketing execution

• Strong understanding of performance marketing, content, and lifecycle marketing

• Experience owning or contributing to website optimisation and CRO

• Experience with CRM and marketing automation platforms

• Track record of improving marketing efficiency and performance

• Experience managing and developing team members

• Comfortable operating in a scaling, resource-constrained environment  

What’s in it for you?

• A competitive salary + bonus structure depending on experience

• Hybrid flexible working - need to drop the kids off at school? No problem

• 34 days holiday (inc. BH's with a length of service increase to 41) & options to buy and sell

• Discretionary bonus

• Private healthcare

• Paid lunch break

• Enhanced family-friendly benefits

• £500 per year to spend on learning and development

• Eye health support

• Paid time off for volunteering

• Fortnightly work events, monthly department lunches, bi-annual company events

• And if this wasn’t enough, we have plenty more, less exciting, but equally useful benefits! 

Where you’ll be working

This is a hybrid role with 2 days a week spent in our open-plan office in the centre of historic York and the flexibility of working in your own home. 

What are you waiting for?!

Don't worry if you don't meet all of the criteria - we work with people, not CVs. So if you think you'd be a valuable addition to our team, please get in touch.

RotaCloud is a growth-stage technology company based in the centre of York, providing workforce management software to more than 5,000 small and medium businesses across the UK and worldwide. We’ve reached several million pounds in ARR without taking a penny of outside funding - and we’re just getting started.

To fuel our next stage of growth, we’re hiring a full-time Account Executive to convert inbound demand into long-term customers. This is a full-cycle SaaS sales role where you’ll own opportunities from discovery to close, run value-led demos, and build relationships that turn into revenue.

What you’ll be doing

You’ll own your opportunities end-to-end and be the commercial lead across the deal.

• Drive inbound opportunities from first touch to close

• Respond quickly, build momentum, and book high-quality meetings

• Qualify honestly and commercially — focusing time on best-fit, high-intent deal

• Build trust early with stakeholders and decision makers

• Run structured discovery that surfaces what really matters

• Understand customer context, pain points, success criteria and buying process

• Multi-thread deals with the right people involved at the right time

• Agree clear next steps and keep timelines and expectations tight

• Deliver tailored demos and clear proposals that close

• Deliver value-led demonstrations aligned to customer goals and constraints

• Handle objections confidently and professionally

• Create quotes/proposals promptly, manage pricing/terms within agreed guardrails, and progress decisions with purposeful follow-up

• Own pipeline discipline and forecasting in HubSpot

• Keep stages, notes, next steps and close dates accurate

• Track blockers, escalate support early (commercial terms/technical questions), and contribute to reporting that drives learning — not just volume

• Work closely with Customer Success, Marketing and Product

• Ensure clean handovers and strong onboarding readiness

• Share customer insights, objections and wins to improve messaging, materials and the trial experience

  
  What “good” looks like in this role
  You’ll be successful here if you:

• Keep lead response tight and create “speed-to-value” from the first touch

• Run consistent, high-quality discovery (and document it properly in HubSpot)

• Deliver demos that convert and proposals that move quickly to close

• Maintain excellent pipeline hygiene and credible forecasting

• Hand over cleanly to Customer Success so customers start strong

What we’re looking for

• Proven success in a SaaS Account Executive / closing role

• Experience selling to SMB and/or mid-market (and comfortable stepping into more complex, multi-stakeholder deals)

• Strong consultative selling: great questions, great listening, clear commercial judgement

• Confident running product demos and handling objections with senior stakeholders

• CRM discipline (HubSpot preferred): accurate pipeline management and forecasting

• Resilient, organised, collaborative - you follow through and you do what you say you’ll do

You’ll thrive in this role if you:

• Have strong commercial acumen and revenue focus

• Have first-class communication and negotiation skills

• Are able to manage complex, multi-stakeholder sales cycles

• Hold a collaborative mindset and team-first attitude

• Thrive under pressure 

• Possess a growth mentality and commitment to continuous learning 

What’s in it for you

• £30k–£35k basic + commission (depending on experience)

• Hybrid working 

• 34 days holiday (increasing to 41 days with length of service)

• Private healthcare

• Paid lunch break

• Enhanced family-friendly benefits

• £500/year learning & development budget

• Monthly department lunches and quarterly company events

…and plenty of other smaller, useful benefits too.
 
Where you’ll be working
This is a hybrid role with 2 days a week in our open-plan office in the centre of historic York, and the flexibility to work from home the rest of the time.

Ready to apply?
If this sounds like you, we’d love to hear from you. And don’t worry if you don’t tick every box — we work with people, not CVs. If you think you’d add value, get in touch.